NSC DG Fires Back at Oliseh, Declares Osimhen Nigeria’s Second-Biggest Brand

The Director-General of the National Sports Commission (NSC), Bukola Olopade, has publicly disagreed with former Super Eagles coach Sunday Oliseh’s recent criticism of Victor Osimhen and the national team. Olopade, in an interview with Footy-Africa, stated he “strongly disagrees” with Oliseh’s remarks, which faulted Osimhen’s conduct and labeled the team’s third-place celebration as “mediocrity.”

Defending the Napoli striker, Olopade asserted that Osimhen is “the second biggest brand in Nigeria after the Super Eagles,” followed by the Super Falcons, and urged former stars to mentor rather than denigrate current players.

Key Points:

The response frames the criticism as counterproductive, advocating for support and mentorship for the current generation of athletes.
It elevates Osimhen’s status beyond his on-field performance to a national brand asset, highlighting his commercial and symbolic value.
The comment underscores an ongoing generational tension between Nigerian football legends and active players regarding standards and public conduct.
By ranking national sports brands, it officially acknowledges the massive commercial and popular appeal of the Super Eagles and Osimhen.
The stance represents an official, institutional pushback against public criticism of star athletes, aiming to protect their morale and marketability.

The intervention seeks to shield key sports assets from divisive criticism while promoting a more supportive environment for national teams.

Sources: Footy-Africa (Interview with NSC DG Bukola Olopade)

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