During the holiday season, a large number of people partake in the consumption of alcoholic beverages. After the strain of the previous year, they do this in order to both rejoice and decompress in some way. One of the most well-known and widely consumed alcoholic beverages is Carling Black Label beer....READ ORIGINAL & FULL CONTENT FROM SOURCE |
It is a brand that is proudly made in South Africa and is quite well known in that country. Despite this, there is an important aspect that is being overlooked.
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— A Concise Overview Of The History Of BEER:
Despite the fact that its major focus is on ale, Carling has been producing beers in the manner of lager since the 1870s. In 1927, as part of an overall corporate rebranding effort led by the company’s new president J. (Innes Carling), the well-known Black & White Lager was renamed Black Label. This decision was made as part of an effort to modernize the company’s image.
After another three years had passed, a business magnate from Toronto by the name of E. P. Taylor purchased Carling and merged it with his Canadian Breweries Limited (CBL), which would go on to become the largest brewing company in the world. During Taylor’s tenure as CEO of CBL, the company’s flagship brand, Black Label, was marketed as the world’s first mass-produced global beer. As a result, it enjoyed rising levels of success across Commonwealth countries such as the United Kingdom, Canada, South Africa, and New Zealand.
The following is some information about this beer:
A great number of people in South Africa are under the impression that Carling Black Label is exactly what it purports to be. Since the beer was made in Canada, a significant distance from our shores, we cannot consider it to be a genuine South African product.
In spite of the prevalent belief that Carling is only accessible in South Africa, the product is really marketed and sold under a number of other brand names across the globe. Others, on the other hand, will be taken aback because they have been consuming this beer for many years and have become accustomed to it over the course of their lives.
The business magnate who owned the brewery in its early days was responsible for the creation of the beer in the 1870s. It had a long history of being one of the most successful brewing companies in the entire world. It was the first time that a foreign beer was manufactured on a significant basis in any meaningful quantity. What exactly does this imply for the people who live in South Africa?
The following are the consequences that resulted from this situation:
In spite of the fact that Carling Black Label is not a South African brand, we might nevertheless value it. As was mentioned earlier, a significant number of people who grew up around this beer later started drinking it themselves. During the Christmas season, I would like to strongly urge everyone to refrain from drinking alcohol and driving.
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