The Story of Juldaelly Elly Julius Makundi
Since 2017, Juldaelly has been redefining the luxury travel and hospitality experience in Tanzania and beyond. With minimal resources and an unyielding determination, Juldaelly has built a luxury travel concierge service that has not only elevated high end clients views in the industry but also transformed how luxury travel concierge is perceived in Africa.
From entrepreneurial Humble Beginnings to a Luxury Brand
Juldaelly journey began with a dream and a few resources, supported by the unwavering encouragement of her family and, most notably, her own relentless consistent drive.
To tap In an industry often dominated by established tourism players, her breakthrough came 2023 with the bold introduction of Rema to Tanzania Zanzibar a first that paved the way for numerous successful partnerships. Working in cooperate companies such as World Bank Her hands on approach and dedication have been instrumental in her rise, turning challenges into stepping stones toward excellence.
Innovative Partnerships and Industry Milestones
Over the years, Juldaelly has collaborated with prestigious names in the business world. Her portfolio includes a noteworthy working with Andekule Gold and a recent feature at the Trace Awards 2025 alongside D Banj ,King Promise . In a historic move, she facilitated the
first-ever visit of Justin Skye to Africa, underscoring her knack for connecting global talent with local opportunities. These collaborations are a testament to her innovative spirit and commitment to expanding the boundaries of luxury hospitality.
1 Expanding Global Horizons
Based primarily in Dar es Salaam, with key operations at the renowned Luxe By Elle under Juldaelly’s leadership is rapidly growing its footprint. The brand is not just a travel concierge service; it is a lifestyle brand that has garnered attention in America for its unique blend of real estate insights and luxury client services.
Juldaelly’s vision extends beyond Tanzania her strategic focus now includes markets in Ghana , in the car hires & accommodation services same in UAE, Dubai, South Africa, and the United States in real estate , making Luxe By Elle a global connector of luxury experiences.
A Passion for Hospitality and Uncompromising Quality
Luxury Hospitality is not just a service for Juldaelly it is an integral part of her personality. As a proud Chagga ,girl from Kilimanjaro she embodies a deep commitment of making money in any resources to quality and attention to detail.
Every luxury holiday package and curated experience reflects her passion for excellence and her desire to offer customer satisfaction that consistently exceeds expectations. Her work ethic and refined taste have earned Luxe By Elle numerous accolades, including four features in Air Tanzania and a recent spotlight at Forbes Women 2025.
The Future of Luxe By Elle
Juldaelly J Makundi’s journey is a vivid example of how vision, hard work, and an uncompromising commitment to quality can transform a modest beginning of her dream & vision into a landmark enterprise.
Luxe By Elle is more than a brand it is a movement dedicated to connecting people, making travel seamless, and continuously elevating the standards of luxury hospitality. As Juldaelly sets her sights on new horizons, her story inspires both seasoned female Tanzanian entrepreneurs and aspiring business owners alike.
This is not the end but merely the beginning of Luxe By Elle’s promising future, as it continues to craft exceptional experiences and redefine luxury concierge in travel and hospitality worldwide.