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OPINION: Avoid ‘most expensive time’ to do laundry or risk ‘flushing money down the drain’

Recent research from laundry experts Dr. Beckmann found that 85 percent of the UK are doing their washing when energy is most in demand.

While the most in-demand hours do vary, it tends to be between the hours of 8am and 10pm. The research also found that only 15 percent of Britons make use of the off-peak hours, between 10pm and 8am.

What’s more, one in 10 Britons admitted washing their clothing between 4pm and 7pm, which is one of the “most expensive” times of the day, depending on our tariff.

With energy bills likely to rise for households during the winter months, the brand commissioned a nationwide survey to share the cheapest ways people can wash their laundry.

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The experts explained: “Depending on your energy tariff, the time of day you wash your clothes can drastically affect the cost to run your washing machine.

“Electricity suppliers usually increase their prices during peak times of day when energy usage is at its highest. In the summer this is usually between 8am and 10pm.”

Where possible, Britons should avoid using their washing machine during this time of day, and only wash during the “magic hour”.

This is when energy costs are at their lowest, and Dr. Beckmann has recommended doing laundry during the hour between 7am and 8am.

According to the laundry experts, this is the “best time” for anyone looking to save money on their bills.

Chloe Baker, a spokesperson for the company, commented: “With households struggling with the cost-of-living crisis, a simple change like switching to the magic hour can make a real difference to your energy bills.

“We’ve highlighted this hour as 7am to 8am as we’d never recommend putting a load on before heading to bed, due to health and safety.

“The magic hour provides you with enough time to fill and empty your washing machine before heading out to work or for the school run.

“It’s also crucial to regularly service and clean our washing machines, to help reduce cost in repairing and replacing your white goods.

“In fact, we found almost one in five households never clean their washing machines, which can result in long-lasting damage. We’d recommend using a dedicated washing machine cleaner once every two months or 30 washes to prolong your machine’s lifespan and ensure it’s working at peak performance.

“By implementing these day-to-day actions, and washing at the magic hour, you can help keep costs low while ensuring your clothes stay fresh and clean all year round.”

It is also important to lower the wash temperature when looking to save on bills, to 30C or even 40C.

Reducing your washing to 30C cuts costs by 40 percent, according to the laundry experts, while washing at 20C reduces costs by a whopping 62 percent.

About the author


JOLOWO BUNALAYEFA PIUS is the Chief Executive Officer (CEO) for BUNADY NEWSLITE GLOBAL ENTERPRISE ( He started his Blogging/Journalism career at God's Own Wireless Company 2012. He's a graduate of Adekunle Ajasin University Akungba Akoko Ondo State, with a major in History And International Studies. You can contact him for press events, advertisement promotions on Email:

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